Digital Media Buying and Selling

Marketplace Database

The Marketplace Database aggregates a vast, diverse and growing array of location-based digital media inventory and assets, from multiple sources, and exposes them for centralized campaign planning and buying, automated workflow and deployment, and consumer shopping and behavioral analytics. In a North American market of over two million location-based digital screens, the Marketplace Database created aggregates information on more than 250,000 digital place-based assets, in over 75,000 venues and exposes over 350 million consumer impressions monthly...and this continues to grow. If you are a network, we will work with you to onboard and manage your inventory so that it is available to buyers and planners through our network of value-added resellers.

Value-added resellers

Are you a value-added reseller of digital media network inventory? Do you have a need for unique knowledge of a market segmentacting as a trusted advisor to a buyer of digital media inventory? Do you need access to this type of information and a planning platform to create multiple scenarios in a short period time for your client relationship. Access to the Marketplace as a reseller allow you to plan and sell campaigns to your CPG and Brand advertisers. Cloud-based and SaaS licensed, the value of access to the Marketplace data is the relevance to specific demographic, psychographic and behavioral targeting of customer segments and the customization of this for your client.

Solutions for the Digital Media buyer and seller

If you are a network operator wanting to sell your available inventory or value-added reseller of digital out-of-home network inventory, you will want to consider Omni-channel Technologies' marketplace platform. The marketplace is a digital media buying, selling and management platform that makes it easy for media planners and buyers, strategists, advertising agencies, shopper marketing agencies, retail advertisers, large and small (“Media Buyers”), to connect with sales and relationship managers and networks to link together to plan, create, sell, deliver and measure any type of targeted location-based digital media across multiple channels.