Omni-Channel Commerce

Workflow

Effectively manage your due dates, action items and changing workflow states between operations and sales.

Alerts participants of upcoming deadlines or milestones whose attainment may be in jeopardy. Notify geographically dispersed teams of new tasks as each stage in the campaign progresses.

The comprehensive workflow process includes quote verification, client insertion orders, network insertion orders, media transfers, flight, and proof of performance.

Also available is a dynamic change management system to effectively manage last minute changes and a secure file management system.

Marketplace Database

Omni-channel Technologies has created an omni-channel commerce platform to enable your strategy creating your own marketplace to plan and execute, buy and/or sell. This platform aggregates a vast, diverse array of location-based digital media inventory and assets and aggregates them to provide centralized campaign planning for selling and buying supported with automated workflow deployment along with integrated consumer shopping and behavioural analytics.

In addition to capturing and providing a method for managing your omni-channel consumer strategies, OCT's Marketplace Database provides access to more than 240,000 digital place-based assets in over 70,000 venues North America-wide, exposing you to over 350 million potential customer impressions per monthly.

Omni-channel Technologies Marketplace database module makes it possible for marketers to quickly plan a campaign of any scale: hyper-local, regional, or national. With this module you have access to a variety of metadata about each partner network including:

Pricing (by venue)
Venue Category
Availablility periods
Number of screens
Accepted spot length
Loop length and average dwell time
Languages
Dayparting
Lead times
Available types of Media (digital screen, in-store audio, Bluetooth)

A sophisticated set of calculations are used to find venues that match an advertisers' brand, making millions of comparisons within seconds while continuing to take into consideration the database parameters.

The psychographic zoning, as an example, uses a methodology designed specifically for location-based targeting. It integrates a wealth of consumer data and insightful customer segmentation data such as:

Socioeconomic parameters
Marital status
Family type
Geo-targeting down to individual street address
Designated Market Areas
And much more...

Tweaking parameters insures you are planning an optimal, cost effective campaign.

A creative rendering engine can automatically understand and change the context of local messaging based on what happens to, at or around a location, in real-time, seamlessly delivering creative to all digital mediums, even video.

This tool virtually eliminates the need to generate 10 to 20 versions of ads just to meet the detailed requirements, thus reducing costs and time to market and allowing the advertiser to take full advantage of customizing ads by venue or providing time sensitive info.

Once the campaign is ready for flight this tool can be used to push the transcoded ad fils to the network partners.

Real-time Formatting

Omni-Channel Commerce Management Platform

Fully customizable platform for Brands, Retailers and Service Providers to deploy and manage sophisticated location-based marketing, merchandising, sale and service offerings at enterprise scale

Hyper Targeting

Provide a single point for planning and execution management for all advertising spend for your omni-channel consumer strategies

Connect numerous point-solution options, both internally and externally, to the retailers technology thus enhancing the customer experience

Generate incremental Shopper Marketing revenue by leveraging the ability to expose and monetize their location-based digital media inventory

Reporting

Omni-channel Technologies provides many highly configurable reports. Our system operates on several logical layers of information making reporting options extensive.

Standard reports summarize costs, audience, and venues for each campaign. Detailed information is also provided on cost , yield, venue composition, venue manifest, total ad plays, total ad impressions, CPM, and a profiles of each venue which includes a demographic profile.

Custom reporting is also available to meet your specific needs.